Architecture site Dezeen is giving us an inside look at Instrmnt´s first shop located in Glasgow. The Watch brand´s physical space offers their customers to browse and purchase their minimal watches. Inside, the flagship store features grey rubber flooring and white painted walls to create a canvas for the products on display. Equipped with furnishing from British company Vitsœ and Danish brand Hay as well as lighting provided by London-based Folk the overall minimal aesthetics comes to live in the store. The company’s two-speed city bike named Instrmnt 02 is mounted against the wall, you also find a bespoke day bed designed in collaboration with Namon Gaston. Make sure to visit the store and if you are not the Glasgow area you can pay Instrmnt´s online store a visit.
“We tried to treat it as a spatial interpretation of our brand, both in terms of the aesthetic of our products and our overall ethos, but equally we wanted to create somewhere that was welcoming to visitors,” said Baynham.